What is an Online Directory?
A nonprofit directory is a resource that helps nonprofits connect and donors by listing said nonprofit. It registers a nonprofit’s public information like contact info, address, social networks, images and more.
Why is it important for your organization?
People use online directories instead of traditional directories (such as phone books and yellow pages). Online directories will allow you to broaden your reach, making it easier for potential donors or partners to get in touch with you while strengthening your nonprofit’s presence. Listings play an important role in SEO and can greatly boost an organization’s online marketing.
Benefits of Being Part of an Online Directory
1. Build trust and credibility
Online directories can increase your organization’s credibility. GuideStar, which merged with the Foundation Center to form Candid, is a database of more than 1.8 million IRS-recognized organizations. When you claim your organization’s GuideStar profile and provide important information, you will receive the GuideStar Seal of Transparency. There are many levels, ranging from bronze to platinum, that reflects your organization’s dedication to responsible public service.
Even being listed in a directory that does not offer any seals will have your audience see your organization with professionalism.
2. Connect to other organizations
Looking for a nonprofit to collaborate with? Online directories are a great resource to use to find and network with organizations that line up with your mission.
The road goes both ways; it is not only the public that makes use of online directories to find a cause to donate to. Many other nonprofits and various corporate giving executives take a look at these listings. Claiming your organization’s listing and providing key information will make it easier for these organizations to get in touch with you- whether it is to network or provide resources.
3. Increase visibility
Having your nonprofit listed in certain directories will allow you to reach certain audiences and a specific geographic service area. You can therefore increase the visibility of your organization within your sphere of work. Getting listed improves the chances of your audience reaching out to you, and getting your public information out there will improve your online presence.
4. Increase web traffic:
Adding your website to a directory might help drive additional traffic to it. A visitor who clicks on your listing will be sent to your website. This can increase the number of visitors to a website.
5. Improve your nonprofit’s SEO:
As having your business listed in an online directory increases your visibility, it stands to reason that it would increase your SEO. The more you list your organization online or make its presence known, the more search engines use this data to analyze your organization’s information and rank you higher in SERPs.
As you can see, the impact and importance of online directories cannot be understated. One such directory is Support Black Charities.
We aim to increase charitable giving and visibility, to Black-focused charities.